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Every Designer Makes A Promise To Their Client
I never intended to build a business. But I couldn’t predict how AI would grow, and effect the design world. Walking out of the tenth startup tour of my master’s degree, I couldn’t ignore it. How many businesses were losing out because of AI designs over real human designs, then I asked myself crossing the street: What If I could do something about it.
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The Challenge
“How do you build trust before anyone knows your name?”
BuzzBrand began as a conversation about the growing number of AI-generated startup brands that lacked originality and intention. Rather than criticizing the trend, we challenged ourselves to create an agency built around thoughtful strategy, distinctive design, and genuine collaboration.
Founder, Designer
Role
Self Startup
Team
Adobe Creative Suite, Canva, Figma, Hubspot, Wix, Wordpress
Tools
Shipped
Brand Website, Social Media Pages, 3 Client Sites
Explore Works
View my designed startup site!
View A Site Designed For A Client
Opportunity
01
How Do You Recognize Problems Worth Solving?
02
Identity
How Does Design Reinforces Purpose?
03
Activation
How Does An Idea Become Reality?
Evidence
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Six months of exploration and refinement shaped the brand's visual identity.
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Logo symbolism reflected collaboration and creativity.
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Typography, color, and tone reinforced a cohesive identity.
Design Decision
Create a visual identity where every element reflects the brand's personality and purpose.
Design Decision
Build the business around a genuine market gap rather than a passing trend.
Evidence
-
Identified a growing need for intentional startup branding.
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Combined marketing and design expertise to shape the agency's positioning.
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Defined a clear value proposition before creating visual assets.
Impact
Creative decisions were grounded in a defined business need rather than aesthetics alone.
Design Decision
Bring the brand to life through consistent execution across every customer touch point.
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Impact
The resulting system communicates BuzzBrand's personality consistently across touchpoints.
Evidence
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Website established BuzzBrand's digital presence.
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Social templates created a scalable content system.
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Brand assets prepared the agency for launch.
Impact
BuzzBrand launched with a cohesive identity and secured its first three clients.
The Process
How an Idea Became a Business
Building trust isn't a single design decision. It's an iterative process of understanding customers, shaping a visual system, and refining every interaction.
Observe
Market Gaps
Strategize
Build
Launch
Evolve
Define Positioning
Brand Identity
Create Presence
Growth Through Clients
The Results
3
Clients Secured
3
Websites Made
“If there isn’t a clear solution, then build one.”
2
SEO Actions Plans Made
6
Months Of Development
BuzzBrand taught me that just because there is a similar product out there, doesn't mean it's better. You can carve out a niche and become the solution people are looking for.
As someone who never thought of business, this has been a journey I wish I started sooner.