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Every Brand Makes A Promise To Its Customers
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With Pet Wants, the brand guidelines were already set. The tone was already set, but the design was still in the air. That was my job, to connect both of those into a cohesive visual brand identity.. It was a new challenge I was excited for. Even better, I got to work with tons of photos of pets!
The Challenge
How do you maintain a consistent brand across multiple mediums?
Rather than focusing on redesigning individual assets, the challenge was creating one recognizable brand system that could scale across social media, print collateral, digital experiences, and educational content while reinforcing Pet Wants' premium positioning.
Digital Marketing Specialist
Role
Creative, Marketing Strategy
Team
Adobe Creative Suite, Canva, Figma, Hubspot
Tools
Shipped
5 Post Campaign, 7 Page Website, Franchise Brochure
Explore Works
View the official Pet Wants Franchise site I redesigned.
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Download the digital franchise brochure here to view my work!
Credibility
01
How Does a Brand Earn Trust?
02
Translation
How Do You Turn a Brand Into An Experience?
03
Experience
How Does Design Reduce Friction?
Evidence
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Editorial layouts reflected the premium positioning of the brand.
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Typography, photography, and spacing established a recognizable visual rhythm.
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Product education and brand storytelling were balanced throughout the brochure.
Design Decision
Translate the Pet Wants brand into an editorial experience that communicates its premium positioning through design.
Design Decision
Shift from promotional messaging toward educational content supported by a credible visual system.
Evidence
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Industry insights transformed marketing into educational content.
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Consistent visual hierarchy gave educational content a more polished, credible presentation.
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Brand messaging prioritized expertise over promotion.
Impact
Educational content positioned Pet Wants as a knowledgeable resource, not just a product-driven brand.
Design Decision
Simplify digital experiences so customers can find information and move through key actions more easily.
Evidence
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Modernized page layouts to better reflect the refreshed brand identity.
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Improved navigation and information hierarchy to reduce user friction.
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Reviewed customer touchpoints to identify opportunities for future usability improvements.
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Impact
The brochure extended Pet Wants' visual identity into a consistent editorial system.
Impact
The refreshed experience extended the brand system into clearer, more consistent digital interactions.
The Process
How Trust Is Built Into Brands
Building trust isn't a single design decision. It's an iterative process of understanding customers, shaping a visual system, and refining every interaction.
Define
Business Goals
Research
Industry & Audience
Shape
Visual Identity
Apply
Cross-Channel Experience
Refine
Performance Insights
The Results
3
Core Campaigns
7+
Weekly Site Updates
30+
PR Posts Designed
6
- Page Franchise Brochure
"Strong brands aren't built through one campaign. They're built through consistent experiences."
This project reinforced that successful branding extends far beyond logos or color palettes. Every interaction shapes customer perception, whether it's a social media post, brochure, landing page, or website. Creating a flexible design system allowed Pet Wants to maintain a consistent identity while adapting to different audiences, formats, and marketing goals.